Van’s
Van’s wanted packaging that would not only clearly communicate the extensive health benefits found in their wide variety of products, but also convey the wholesome, old world beginnings of their all-natural waffles. Incorporating a subtle engraving in warm earthtones behind color-coded category descriptors and flavor panels provided a consistent branding format to organize the wealth of information required to define each unique product, as well as tie them all together into one cohesive line.
