US Energy
The energy drink market is highly competitive, and especially difficult for an individual business to enter without corporate backing. The design we created for US Energy was a strong, eye-catching graphic that would appeal to a wide variety of ages, but with an air of power, mystery, and independence that didn’t really exist in the competition at the time of introduction. The label was obviously influential to the rest of the market, resulting in several similar designs from the larger corporations shortly after.
