Tony Roma’s
Tony Roma’s is a popular rib restaurant that sold its barbecue sauce in a very plain label, only from the restaurant. We were asked to develop designs for a line of sauce varieties that would be sold in club and grocery stores. Pairing the appetizing image of the sauce spreading on ribs over the coals with the highly recognizable Tony Roma’s logo proved to be a successful combination, leading to a line extension of Hot Sauces to follow shortly thereafter.
