Swiss Miss
In 1986, we redesigned the Swiss Miss line of cocoa and pudding products. The result was a highly successful and recognizable package design that maintained its essential brand imagery for many years to follow. The combination of the cold backdrop of the Swiss Alps softened by the bright rising sun and comforting village scenery elicited an overwhelmingly positive response by consumers of a “warm,” “fuzzy,” “soothing” feeling. The ability to conjure fond memories in association with the product packaging was the key to the success and longevity of that design.
