Smokey Robinson’s
When a well-known entertainer introduces a food product to the public, the packaging needs the same star treatment in order to be taken seriously. Smokey Robinson needed to prove that his line of homestyle entrees tasted as good or better than any of the competition, so appetite appeal played a major role on the package front, as well as his portrait. The use of rich colors with gold trim completed the impression of a gourmet offering fit for a celebrity.
