Peter Pan
When Peter Pan wanted to boost their peanut butter sales, they came to us for help. We gave them a contemporized logo with a character icon captured in flight instead of a static portrait image, reduced in size and detail to invite a little more imagination from the consumer. The magic was expanded by using holographic foil for the entire label material, providing a reflective quality from all angles and a sparkle to the trail of pixie dust sprinkled throughout the label front. The resulting design was so successful, they not only increased sales, but widened distribution to stores that had excluded them before.
