Orville Redenbacher’s
After a recent carton redesign, the Orville brand wanted to apply the new logo and package architecture to update the clusters pouches, but with a slightly more upscale look. The resulting design was later taken even further upscale for their Drizzlers product, popcorn clusters with an added chocolate drizzle. Given the responsibility for the new photography, retouching and design for both pouches allowed us to pair decadent appetite appeal with the rich graphics to create a very successful solution for the heavily competitive snack food aisle.
