Nissin Foods
Nissin Foods had strong recognition with its well-established brands of Top Ramen and Cup Noodles, so they didn’t want to stray too far in a redesign, but they knew they needed a refresh. We provided a more updated look for their logos while retaining their signature character, and applied them both to new packaging architecture, linking the brands together with the flavor in both cases. Appetite appeal was increased for their extensive line of varieties through creative food styling and photography, as well as skillful retouching.
