Mrs. Fields
Mrs. Fields ventured from her famed cookies into a line of popcorn clusters with the introduction of individual canisters sold in club stores. We adapted her signature logo and red background used for her cookie stores to the shrink-wrap canister label, including a window to view the actual cluster product. It was an instant hit, inspiring the development of additional varieties and related products, such as the “Irresistibles” combination pack designed for Holiday sales.
