La Choy
Prior to the versions pictured here, the La Choy packaging did not strongly convey Asian authenticity. With the introduction of a rice paper background, the label was given depth and a link to its heritage. Chopsticks were used to showcase the ingredients specific to each variety by framing individual pieces away from the larger plate of product below. The Asian-influenced shapes for the color-coded flavor panels provided enhanced varietal differentiation as well as additional ethnic cues. Together with new, appetizing photography, this redesign served the brand well for many years afterward.
