Knott’s
Knott’s Berry Farm needed a distinctive new logo and label design to clearly communicate the difference between their existing line of jams and preserves, and their new LIGHT line with reduced calories. The bright blue color with its lean and lively flair made the LIGHT logo stand apart instantly, and the bright glow behind it helped to focus the consumer’s eyes directly toward it.
A later product introduction called for a unique jar design in addition to the labeling. We developed a variety of shapes and embossed details to provide a recognizable personality that distinguished it from the ordinary.
