Jarritos
The Jarritos line of fruit-flavored soft drinks was originally developed in Mexico and had strong sales there, but not in the US. Our label refresh paved the way for US sales to surpass even those in Mexico. Following that success, the Mineragua line of mineral waters was developed as a subbrand for Jarritos. With the fresh, clean, appetizing label graphics we designed for each variety in the line, along with the promotional campaign we created to accompany them, Mineragua soon became another success story for the brand.
