Chef Boyardee
When Chef Boyardee needed label designs for a newly developed line of kid’s products, we delivered labels with strong branding, impactful sub-branding, clear flavor differentiation, and lots of fun! We also created a Mini-Bites line to distinctively segment some of their existing products into an identifiably unique sub-brand, while at the same time enhancing appetite appeal. This later led to a line of meal kits requiring an adaptation of the same established brand architecture to a target market with a much wider age range, resulting in a more “grown up” look for the brand.
